Project Title 04
BRIEF: The project has two strands; primarily create a brand to market the farmstand and micro-CSA offerings and secondly, create a blog to record the farm's evolution.
The initial stage was to craft a brand that spoke to the farm's values; having colours and attitude that reflected their optimism about growing organic food.
Bay Farm, is an organic hobby-farm located in the Cowichan Valley BC. Part farm, part residential home, the goal is to establish a sustainable food-producing model in tune with its rural setting.
Brand Identity
Approachable sensibility
Simple colour palette
Icon to reflect veggie farming
Accessible, light-hearted typeface
'Growing Unruly" tagline reflects nature-centric growing approach
Website and Blog
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Visually rich, airy vibe
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Information and links to sustainable practices
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Blog to share news, features and resources
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Gallery of farming lifestyle
